Key Responsibilities:

• Plan, implement, and manage integrated marketing campaigns across both digital and traditional platforms
• Lead and support the marketing team, including digital specialists and content creators
• Develop and execute brand strategies, promotional calendars, and go-to-market plans for new product launches
• Conduct market research and competitive analysis to identify trends, gaps, and growth opportunities
• Oversee advertising, PR, in-store promotions, and event coordination
• Collaborate closely with sales, product development, and design teams to ensure alignment of brand messaging
• Manage influencer campaigns and partnerships with media outlets and agencies
• Track, analyze, and report on campaign performance, KPIs, and ROI
• Supervise content development, including social media, marketing materials, and product catalogs
• Handle marketing budgets, ensuring cost-effective execution and resource optimization

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Diploma holders with strong experience are also welcome to apply)
• 3–5 years of marketing experience, preferably in consumer products or electronics
• Proven track record in campaign management and brand development
• Solid understanding of digital marketing tools, analytics, and trends
• Strong leadership and project management abilities
• Excellent creative thinking, communication, and organizational skills
• Fluent in English and Burmese, both written and spoken
• Strong skills in stakeholder communication and vendor management